Motorsports marketing seems simple, that is until you get involved in it. VSC Race Works was created to navigate that world for companies, teams, drivers and sim racers. Let us help you take your motorsports aspirations to the next level.

All racers, no matter how experienced need marketing in order to take their racing to the next level. Skill will only take you so far, every year racers miss opportunities simply by not knowing how to take advantage of opportunities. Our small, motorsports focused agency is here to help you achieve your goals with;

Racing requires support and funding, unless you come from family money you need to secure sponsors to support your racing program. No matter how big or small, no matter if you are winning races, you can provide value to sponsors as each is different and has different needs. VSC can manage sponsorship acquisition and retention for you.

In the past 35 years we have had the honor of working with and representing some of the largest and well known brands in racing. From seamlessly integrating racing into the existing marketing programs to developing and managing their entire motorsports program. If your company want to make an impact, we are here to make it happen.

In today's World, if you do not have a modern and up to date website, you are not relevant. Your online presence matters!  With decades of experience the VSC team can create, maintain and update a professional website to fill your and your sponsors needs.

Like a website, social media is a requirement is todays racing World in order to provide value to your sponsors. While you may have personal accounts, they are not appropriate for marketing needs. Sponsors, media and fans could care less about your dinner or your vacation. All racing programs require professional accounts that are focused on your racing. VSC will set-up and manage those accounts.

There is a saying in marketing, "Content is king!", every sponsor and media outlet needs content for their websites, social media and marketing pieces,  as a racer it is impossible to provide them with too much content. On track, in the pits or in the garage working on the race car, all content is good content providing that the photos and video are high quality. The VSC team has shot everything from local circle track to Pikes Peak to Formula One, we can fulfill all of your filming needs.

 Any race program needs to keep sponsors up to date and to share your stories with the public through media. Our editorial team will create and distribute your press releases and stories to elevate your race program to the level of big time, professional race teams. 

Being a sponsored driver means being a professional. Part of that is understanding how to represent yourself and providing what a sponsor needs, it is imperative to securing and keeping sponsorship. We can do it all for you and we can teach you how to do it yourself.

Most agencies fit into a very defined box, at VSC, motorsport is our lives. Our experience allows us to do unique things for you such as managing your pits, organizing travel, hospitality for friends, family and sponsors at races, mechanic help on the car or virtually anything else that is race related, if you have a desire, we can make it a reality.

Every race team needs a logo and every race cars needs a livery (graphics). The VSC graphic design team is at your disposal for all things creative from concept to design, our team will take your dream to a reality. Further then design, they can lay the graphics on your car, printing and producing your team clothing, stickers and SWAG.

As your agency we can make you look good and professional in most settings but the one thing we can not do is be you. There will be times when you as a driver or team owner will have to speak one on one to sponsors and the media. Then there is your personal life which while being personal can and will reflect on your racing career. We have all seen stories of drivers loosing drives/sponsors due to saying or doing the wrong thing in the public eye. Our Development Coaching will train you to be aware of what you say and your actions to keep you on track.

Going back to the early days of the first Gran Turismo game, our team has been very involved in sim racing. With the growth since Covid and the release of the Gran Turismo movie we have now integrated sim racing into our portfolio this becoming the first agency to focus on sim racing, offering the same services for sim racing as we do in traditional racing.